The Issue on Hand Is
The ad that federal government of Canada aired on television at prime time during May omitted certain information. Thus, over 20 consumers in their compliant letter to assistant deputy human resources minister, James Gilbert, had reported it as misleading.
Though the Advertising Standards of Canada found the information to be right there is nothing that they can do as of now since the advertisement in question was taken off air before the council’s hearing.
Furthermore, they have even promised that the new ad would be modified and the ad in the same format would not be aired anymore.
The Concerns Are
The advertisement in question conveyed the impression that the program is simply awaiting approval from the federal parliament to be implemented and is bound to be put into practice on approval from the parliament. However, the fact is that such programs that engage in corresponding grants via the provinces/territories and the employers need a prior agreement of partnership with them.
During a meeting held last month the entire proposal had received unanimously rejection from all thirteen territorial and provincial leaders. The leaders perceive that the job grant proposal is not practical and is capable of damaging the existing on going efforts to assist Canadians find appropriate jobs.
While Pauline Maroi, the Quebec Premier wants a permission to withdraw Quebec altogether from the program, Kathleen Wynne, the Ontario Premier stated her concerns. The new job grant proposal would need government to spend $600 million and would even scratch off present federal transfers. Apart from the lack of discussion on the subject, there is a concern about the implementation of the Job grant proposal in the business sector as well.
The Federal Stand
Alexandra Fortier, a representative for Jason Kenney (the Employment Minister), clarified that he ad had stopped being circulated quite a while ago.
The Canadian Job grant occupied a premier spot in the spring budget presented by Jim Flaherty, the Finance minister of Canada. It was drafted with the view to endow $15,000 or more for vocational and skills training. Canadians who do not qualify to get employment on basis of skill set with nearly 130,000 low-skilled workers are proposed to benefit from this budget. According to the budget, the provinces and territories are entitled to $200 million annually for services such as job search assistance and counseling from the federal government.
The new job grant proposes to contribute up to $5,000 per head. A basic requirement of the proposal is that the employers and provinces must employee the individuals who are training with the subsidiary grant.
The $300 million proposal involves no new funds though it takes away a few controls the provinces hold over employment objectives as of now. The present proposal is due to expire next year while the new grant would be gradually implemented over four years.