Tourism Australia to promote Kimberly region in international tourism campaign

Australia, 14th April: Tourism Australia will focus its international tourism marketing campaign on promoting Kimberley region.

The latest campaign by Tourism Australia will be listing Kimberley among Australia’s top 10 landscapes. This was announced by Martin Ferguson, Australian Tourism Minister and Peter Garrett, Federal Environment Minister in Broome on 12th April.

The international marketing campaigns by Tourism Australia will include pictures of Kimberley in its National Landscapes program.

Apart from Kimberley region in WA (Western Australia), Red Centre, the Australian Alps and Kakadu are other major favored destinations of Australian tourism under the National Landscapes Program. 

Landscapes in Australia are selected by local communities. Kimberley National Landscapes Steering Committee along with support from Parks Australia and Tourism Australia is initiating efforts to identify priorities of environmental management, commercial opportunities, marketing strategies and infrastructure gaps, if any.

Australia has rich cultural and natural values and is flocked by large number of international tourists every year for experiencing Australian nature. Experience of Australian nature is stated to be a major highlight of the visits by about two thirds of international visitors coming to Australia. 

The National Landscapes Program looks forward to increase the significance of unique natural bounties of Australia among international tourists. For this, it will provide all the needed help to various Kimberley tourism operators in developing high quality products and services for Australia tourism.

Kimberley region has topped the list of most favored tourist destinations to be promoted by Australian tourism due to obvious reasons. These include ancient gorges, rich history and culture, magnificent waterfalls, remote beaches and rugged wilderness of Kimberley. 

The inclusion of Kimberley region in the marketing campaign by Australia Tourism itself is recognition of its high environmental significance, stated Minister Garrett.

In Australia, tourism is a major source of revenue for the economy. Being a $40 billion industry, it provides employment to almost 500,000 Australians and makes contributions of 4 percent to the GDP every year.

The contribution of Australian tourism towards the economy is nearly $3 billion. Tourism happens to be a major source of jobs in Kimberley. A large number of cruise ship crews, pilots, rangers, chefs and other professionals are employed by nearly 1500 tourism organizations in Kimberley, Western Australia.

Australian Tourist Visa is required for visiting Australia by all visitors except those having Australian passport or New Zealand passport. International tourists wanting to visit Australia can apply for ETA Visa (Electronic Travel Authority) which enables tourists to live in Australia up to a period of three months.