Nature is key for Australian tourism

Australia, 12th May: According to a latest study by Tourism Australia, nature is the top most priority which attracts increased number of potential Australian visitors.

The study reveals that nearly two-thirds of overseas visitors from various corners of the world expressed the unique experience of Australian nature as a major highlight of their Australian visit.

Revenue earned through the $40 billion Australian tourism industry is of great value to the economy of Australia since it provides nearly 4 percent towards the GDP (Gross Domestic Product) every year in addition to providing opportunities of jobs in Australia’s tourism industry to nearly 500,000 people. 

“There’s nothing like Australia”, the latest campaign by Tourism Australia to attract international tourists is showing bounties of nature in Australia waiting to be enjoyed. The nature campaign promoting Australia is inviting Australians to share their family holiday snaps and other memorable vacations with the international tourists.

The Australian tourism campaign also provides prizes for any submissions of holiday photographs. Tourism Australia will prepare a database of useful vacation tips to be shared with international tourists coming to Australia.

The one-hour documentary titled- “The Art of Walking: Great Ocean Walk” has been directed by Zach Merch and shows the attraction of nature for international tourists in Australia. It follows the adventures of three in the midst of Australian flora and fauna, a unique highlight of Australia and is likely to invite international tourists to experience beautiful landscapes of Australia after the documentary is screened in different nations.

The documentary covers a walking expedition on foot along Great Ocean Road of Australia by a team of three including John Francis (a.k.a. the ‘Planet Walker’), an American environmentalist, Michael Milton, the world’s fastest Paralympic skier and fastest skier of Australia and Katarina Witt, a German Olympic skater.

The team of three led by Head Ranger Will Cox sees the exotic 104 km walking expedition stretching from Apollo Bay to the world famous Twelve Apostles as a rare opportunity to unwind oneself.

Michael Milton, the skier from Canberra, who lost his leg in childhood due to bone cancer finds spending time amidst glories of nature much more rejuvenating even though it may involve physical exertion rather than just sitting idle on a beach all day round.