International tourists approve new ad by Tourism Australia

Australia, 8th June: The new tourism ad by Tourism Australia is gaining wide popularity with international tourists thus proving the critics wrong.

The latest endeavor by Tourism Australia was brought before the world by unveiling the TV campaign and has won accolades from international tourists, an online survey has revealed.

It may be noted that many local critics had claimed that the new tourism ad was quite embarrassing and was unlikely to gain interest of the international tourists.

The flexible nature of the tourism campaign titled “There’s nothing like Australia” having simple jingle is going to prove extremely effective.

The ad was called a mere photocopy of a campaign by Discovery Channel and the claims shouted aloud that there was complete disregard for the Australian vernacular just for the sake of international comprehension. Sheer hard work of two years had merely gone waste, the critics said adding that the singers and the song was a complete failure.

The analysis of social network sites like Facebook and Twitter states that $180 million worth campaign is successfully meeting its goal as the figures compiled by Webtrends, an online measurement organization, reveal that almost 70 percent of people watching the campaign liked it.

Nearly 64 percent of people based in the US gave positive comments about Tourism Australia ad. The US is a top target market for the new Australian tourism campaign. 

According to a travel purchaser with Explorer Fernreisin, a German tour company, the Tourism Australia campaign will work. He said he liked the slogan very much and the music and song is excellent.

 Although, the campaign is a little crude and a bit old-fashioned in some respects, but, herein lies its strength, stated an executive, Tim Riches. Riches works with Future Brand.

Experts believe that the criticism by the Australian media and the Australian people has given the tourism campaign the attention which has proved favorable for the ad.

Meanwhile, Tourism Australia has reiterated that it already knew that tourism campaign will be a big success. The campaign is catchy and it very vividly catches the true spirit of the Aussies. Nonetheless, the results of this Australia tourism campaign still need to be seen.