Australia tourism attracts Chinese travelers
by Harleen Kaur - July 13, 2010
Australia, 13th July: Australia happens to be the top destination for Chinese immigrants wanting to travel in the next couple of years, a latest report finds.
The survey undertaken by Visa PATA(Pacific Asia Travel Association) reveals that nearly half of the Chinese travelers expressed their intention of visiting Australia in the coming few years.
Famous for its huge open spaces, Australia is the favorite travel destination, at least for the new generation of Chinese people known as yuppies. Agreeing with the survey findings, chief of Tourism Australia, Andrew McEvoy, said that the middle class people of countries like India and China are coming to Australia in quite big numbers.
The survey involved 1,571 participants mainly from China. The increasing number of Chinese people coming to Australia to visit and travel will result in doubling the revenue from China from A$2.3 billion (equivalent to S$2.8). In the year 2010, Australian economy had got a total revenue of $2,3 billion from China with nearly 360,000 Chinese coming to Australia till the month of March 2010. Way back in 1999, Australia had got ADS (Approved Destination Status) and since then, China had become among the top five sources of overseas travelers for Australia.
The new Tourism Australia campaign titled ‘There’s nothing like Australia’ will be launched in China next month. It is being hoped that the Australia tourism campaign will prove quite favorable for Chinese wanting to visit and travel to Australia in the near future. The survey findings revealed the reasons given by Chinese travelers for choosing Australia as their favored travel destination included natural abundant sunshine, natural scenery and exotic beaches which were found in Australia in large numbers. Expected good results in the form of increased Chinese travelers to Australia are due to the hard work of Tourism Australia in building links with the travel industry of China.
The hard work seems to be paying off quite well, quipped McEvoy. There is more scope expected in the coming times as Chinese market has risen from being just in the top 10 to be place at number four in Tourism Australia.
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